Some brands hit the market with an amazing concept and a great product, but don't have the resources to create a creative vision around it. For Bluesmart, I was tasked with creating a sleek and and modern visual lookbook that showcased the brand's main themes and ideas. Using diverse and stimulating settings, I was able to create a variety of visuals that speak to the urban traveler the brand is targeting. Learn more about Bluesmart here.
With the debut of their men's grooming line, I worked with Kiehl's to create a simple series of images and copy that communicated the value of their products.
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